Unsure why you should have an internet presence created for your company? Wondering if having a website will really increase your business and improve your customers satisfaction?

Consider the following:

  • 143 million Americans (54% of the population) used the Internet in September 2001. That's a 26% increase over August 2000. (1)
  • Approximately 1/3 of Americans use the Internet to search for products and service information (36%, up from 26% in 2000). In September 2001, 174 million people (66% of the population) in the US used computers (2)
  • The rate of growth of Internet use in the United States is currently two million new Internet users per month.
  • 29% research products and services on the Internet before selecting them
  • More than 60% of the respondents to a survey chose the Internet for personal and special interest information needs, compared to 18% for printed ads. (3)
Furthermore, consider what John McIntyre, managing editor of Content Intelligence says:

research shows that exposure and experience with the Web is changing consumers' fundamental attitude toward traditional media, user control is a critical preference attribute of the Internet as a medium, providing individual control over content source, time of access, content depth and other parameters… there is a fundamental shift in media consumption occurring, and traditional [businesses] will need to evolve as Web adoption and use increases.

What does all this mean for you?
Simply put,
if you do not have a web site,
you are LOSING business!

Instead of going to the yellow pages, looking for information in newspapers and magazines or reading mailers, todays consumer turns to the internet to find the products and services they need. In addition, they tend to avoid sites with minimal information, sites that are hard to navigate, and sites with pop-up ads or banners.

Worried that a web site may be too expensive? Consider this -- your website will quickly pay for itself by increasing your clientele. The cost of a website is small when compared to the business it could generate.

Isn't it time to soar ahead of the competition and help people make the decision to choose YOUR services?

The study, "A Nation Online: How Americans Are Expanding Their Use of the Internet", published by the National Telecommunications and Information Administration and the Economics and Statistics Administration

  1. NTIA and the Economics and Statistics Administration have published A Nation Online: How Americans Are Expanding Their Use Of The Internet. This report is based on the September 2001 U.S. Census Bureau's Current Population Survey - a survey of approximately 57,000 households and more than 137,000 individuals across the United States
  2. Content Intelligence Group of Lyra Research