Top 7 Important
Factors in a Web Site
Search words: doctor, physician, healthcare, urgent care,
medical care, area (i.e. southwest Houston, Sugar Land, street names,
zip code, clinic name)
Easy navigation. The more interactive your site is and the more
information it contains the more often people will return to it.
more they return to it, the more likely they will be to use your
services when it is time.
FAQ (A list of frequently asked questions)
Overall appearance and personality. Boring web sites and sites
that are too loud/bright/busy distract people from what's important -
information about YOUR business. If your site hurts people's eyes they
are unlikely to return no matter how good the content.
Company information: information about the doctor(s) ie. where
s/he graduated from and when, picture of the clinic, address, phone
number, e-mail, hours of operation.
Price list of basic services such as school physicals, medical
record requests, flu shots and other services not covered by
Links to different health-related sites.